No longer a Young Trophy Band, As Friends Rust returns to announce new record and spread some “Positive Mental Platitude”

Pioneering act As Friends Rust have announced their triumphant return with the new single “Positive Mental Platitude” and the announcement of a new record.

Coming 18 August, Any Joy marks the band’s first full album since 2001’s Won. Of the new single, frontman Damien Moyal explains:

‘Positive Mental Platitude’ is about performative concern, using Facebook’s “Care reaction” emoji to symbolize the fairly empty gestures we make to show solidarity or sympathy without getting too close. We now have constant visibility into each other’s lives, so when we see someone suffering some misfortune, there’s an expectation to acknowledge it and empathize in spite of our own busy lives, struggles and tragedies. This dynamic requires new tools, and quick ones, to keep pace. With a single emoticon – praying hands, a heart, a muscular arm flexing – we can fulfill our ends of the social contract, neatly and conveniently. Reflexively. It’s not without its merits. I do it. But it’s not particularly meaningful, either. Sweet, but no staying power.”

You can preorder the new album from End Hits Records here or digitally here.

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