Gentlemen Rogues are left holding the bouquet on “Never the Bride”

Austin rockers have launched the music video for new single “Never The Bride.”

The single can be found on the quartet's LP, Surface Noise. Vocalist Danny Dunlap explains the video:

“Although that specific subject matter can be alienating to a lot of people, I think the sentiment that's being expressed in the song is applicable to any artistic or creative pursuit. In short, ‘Never the Bride' is about feeling underappreciated. It's about frustration. It's about feeling as though your creative pursuits are never going to go anywhere, despite giving them what feels like a Herculean effort. The lyric, “We decorate silence with hits almost sure to miss” kinda sums up the defeatist narrative.